Snickers: World's Longest Football Match

Kitcatt Nohr Digitas

Entry Information

Category: Product Manufacturing and Distribution
Country where program ran: Middle East and North Africa
Date program started/ended: 21 March 2010

Product Description: Snickers is the world's biggest selling candy bar. In the Middle East, it is positioned as an energy bar or 'man fuel'.

Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS quickly became one of the planet's favourite treats after its introduction in 1930.

Advertiser/Client Name: MARS
Media Channels:

Strategy

Marketplace challenge:

Snickers is an energy bar. It is 'man fuel' and has a long association with sports.

Snickers and football are a natural fit. Yet in the football crazy summer of 2010, with massive multi-million dollar campaigns promised by many of its competitors, Snickers was going to struggle to stand out above the crowd.