Orientations to Healthcare Reform

A segmentation of the general public

Jane Armstrong
Environics Research Group
Diana MacDonald
Environics Research Group
Lorne Rothman
Environics Research Group

Introduction

Canada's health care system, like that in many countries around the world, is experiencing growing pressure from a number of factors, including an aging population, increased expectations for health care services resulting from a proliferation of medical technologies and last, but not least, economic downturns. All of these factors have converged to create an unprecedented debate about the future sustainability of Canada 's health care system.