Radio Forth

of 35 - 54 year old women. Total Forth reach gained 15% to a three year high and an average listening increase to an all time high.
Agency: 1576 AdvertisingAuthors: Mark Gorman

Integrating Advertising and Sales Promotion to Rejuvenate an Old Favourite

 

INTRODUCTION

Advertising rarely, if ever, operates in a vacuum, hence the difficulty in proving its effectiveness. Although this paper is based on a very, very good sales promotion we can prove the advertising enhanced the potency of the promotion because it captured the imagination of its audience.What is more it was for a market leading product. It is not easy to have significant market share gains when youre near the top of the tree, but this campaign,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands