Surging ahead: Trends in improving agency relations

This article examines trends in agency evaluations with the aim of improving ROI on marketing investment through better management, higher-quality work and a faster output.

Surging ahead: Trends in improving agency relations

Richard Benyon

The agency evaluation has long been recognized as the cornerstone of a sound agency performance management program. A good agency evaluation process helps marketers improve their return on marketing investment through better relationship management, which translates into more high-quality work at a faster output and with improved quality results.

To evaluate agencies they work with, marketers collect data and then apply that information to make better decisions in four steps. First, they identify whether the agency has its best talent on the business, then they optimize to ensure that talent is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands