You don't say... or do you?: Integrating consumer neuroscience with self-report to get at what you need to know

This presentation explains how neuroscience techniques can be combined with self-report research to give a fuller understanding of consumer decision making and behaviour.

  • Neuroscience is important in providing understanding of unconscious thought processes that people may not be aware of, and especially emotional processes.
  • A variety of neuroscience measures can be used and integrated with self reporting to give a fuller picture of the effect of advertising and its emotional impact....

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Insights Team
Bray Leino

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