Physician Attitudes toward Pharmaceutical Drug Advertising

The authors report the results of a survey examining physician attitudes toward the advertising of pharmaceutical drugs, including cosmetic pharmaceuticals, and the impact of these attitudes on physician prescription-writing habits, responsiveness to patient requests, and attention to pharmaceutical ads.

Physician Attitudes toward Pharmaceutical Drug Advertising

Susan M Petroshius, Philip A Titus and Kathryn J Hatch

Consumers' limited access to information regarding the availability and effectiveness of various prescription drugs has resulted in a heavy reliance by patients on the advice of their attending physician to select the appropriate prescription medication. Pharmaceutical manufacturers have long since recognized this dependency and have primarily directed their advertising efforts toward the medical community. However, the FDA's 1985 decision to lift the moratorium on the advertising of prescription drugs to consumers has changed the dynamics of the physician's decision process...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands