La Grande Guignolée des Médias: The face of poverty is changing

This case study details how La Grande Guignolée des Médias (Big Media Food Drive), which collects cash and food donations for food relief organisations in Quebec, changed the way people view modern day poverty.

La Grande Guignolée des Médias: The face of poverty is changing

Agency: TAM-TAM\TBWAClient: La Grande Guignolée des MédiasBrand: La Grande Guignolée des MédiasCity: MontréalCategory: Non-profit Organisations and Non-governmental Bodies

Background

Since 2001, the La Grande Guignolée des Médias (Big Media Food Drive) has been intensifying its efforts to collect the maximum cash and food donations possible for food relief organizations, which redistribute them to Quebeckers in need.

The difficult socioeconomic situation of recent years has sadly affected so many people that donation rates have now stagnated.

In 2007, 8.3% of the...

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