How Amazon's Echo meets – and reshapes – consumer needs

Stephen Whiteside
Warc

Amazon Echo is an interactive speaker that springs to life whenever a consumer says "Alexa" – the name of its operating system – and asks it to fulfil a task like playing music, making a shopping list, or checking the weather forecast.

But while Echo is undoubtedly a technologically-advanced offering, its underlying ethos is still premised on listening to, and understanding, consumer needs.

"Starting from our customer-obsession principle and working backwards – in all our processes [and] the mechanisms we put in place – we try to ensure we put the customer first," Mike George, VP/Echo, Alexa, and Appstore at Amazon, told TechCrunch's Disrupt NY 2016 conference.