The challenge for Wells Fargo: Stay ahead of consumers

This event report describes how Wells Fargo, the American banking and financial services company, has been transforming the organisation to enable it to stay relevant to consumers.

The challenge for Wells Fargo: Stay ahead of consumers

Geoffrey PrecourtWarc

In a digital age when no one has the time to look back, one of the world's most trusted brands grounds its imagery in an 160-year-old stagecoach – a vehicle that went out of service just 10 years after it inexorably became tied to the enterprise.

Wells Fargo & Co., the San Francisco-based multinational banking and financial-services holding company, is the fourth-largest bank in the U.S. and the country's largest bank by market capitalization. And it's known to its customers and investors by its logo – an...

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