From the editor: Mad Men RIP

Editor of Admap, Colin Grimshaw, introduces the November 2010 issue focusing on perpetual marketing. He notes that marketing campaigns of a fixed shelf life are no longer and brands need to respond to a constantly changing market immediately.

From the editor: Mad Men RIP

Colin Grimshaw

Advertising used to be a piece of cake. The client, in need of a push to make his sales target (and his bonus), heads over to Madison Avenue to brief the good guys at Sterling Cooper. A bottle of bourbon and two packs of Marlboro later, Don Draper spits out the snappy copyline, and his minions go off to craft it into a 30-secondTV spot and 25×4 press ad. After a convivial dinner with Don and Roger (Sterling), the client heads back to New Jersey. And that's it. Job done for another...

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