Why Unilever is focusing on people, love and magic

John Davidson

This event report outlines Unilever's marketing strategy, based on the views of Keith Weed, its chief marketing and communications officer.

Why Unilever is focusing on people, love and magic

John Davidson

"It's an incredibly exciting time to be in marketing, and an incredibly exciting time to be in marketing in Unilever," said Keith Weed, the company's chief marketing and communications officer, while speaking at dmexco 2013, a conference held in Cologne in September 2013.

Unilever is the world's second-largest advertiser, and has developed a marketing ideology called "Crafting brands for life". Weed took a deep dive into this philosophy to demonstrate precisely why the organisation is so confident about the digital future.

"To me, marketing is a great combination of...

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