Five ways production companies are evolving
Joseph CliftWarc
There were many presentations from clients, media owners, tech firms and ad agencies at the 2014 Cannes Lions International Festival of Creativity. But the companies that deal with the last part of the creative process – production houses – had a lower profile.
One exception was a Forum session from mssngpeces (Missing Pieces), a self-described "integrated production company," that detailed how companies of this type have evolved over the past few years.
With media usage habits evolving so fast, and brands struggling to keep up, defining what the modern production company...