Isklar Natural Mineral Water

Packaging

Structural

Blue Marlin

EXECUTIVE SUMMARY

In 2007 the founders of Isklar approached Blue Marlin with a one word brief; “Wow”. They had found one of the world's purest waters and knew they needed a truly show-stopping bottle to make an impact in the fiercely competitive UK mineral water market. Isklar had to convince retailers that it was worth embracing a new brand and compel consumers to try it. The design had to convey and justify its everyday premium positioning just as the economy took a downward turn and the media backlash against bottled water gathered momentum.

The UK mineral water market was saturated and shrinking. Isklar was up against household names that had been around for decades, had multimillion pound marketing budgets and across the board distribution. Isklar had an Everest to climb.