NHS Choices: Who Cares?

Design for Society

Carers Direct

The Team

WHO CARES? CAMPAIGN

After Sharon's dad died, she realised he'd been protecting her from the fact that her mum was suffering from a form of dementia. Her mum needed an increasing amount of support and Sharon was worried she might hurt herself or become upset if she didn't pop round every day. But although she knew her mum appreciated her help, this put a strain on Sharon's own life and family.

Carers like Sharon don't recognise themselves as carers or know that support is open to them. This is a story about how the design of a campaign to promote a new service for carers overcame this truth - to get people like Sharon to seek the help they need.

Caring for someone can be demanding, stressful and lonely. It can lead to carers themselves becoming ill or finding it difficult to cope. That is a far from ideal outcome for anyone involved, including the hospital or the trust that commissions healthcare.