Finding and developing new talent: a global tour of the challenges
DVL Smith Group, United Kingdom
Mario van Hamersveld
Van Hamersveld MC, Netherlands
THERE REALLY HAS BEEN A 'PARADIGM SHIFT'
The unprecedented changes to which the market intelligence industry has been subjected can legitimately be described as a 'paradigm shift'. (By this we mean there has been a fundamental change in the model we follow in carrying out market research.)
The business environment demands that we operate 'faster, better and cheaper'. Clients want actionable insights that will create value for their businesses and also want us to justify their investment in market intelligence.
Meanwhile, the methods that we use to ply our craft are also undergoing a massive change. Our approach to sampling, the growth in online data collection, and the way we now engage with respondents has transformed our approach to market research.