British Heart Foundation: Vinnie Jones, Stayin' Alive and Hands Free CPR

This case study demonstrates how the British Heart Foundation (BHF) charity combined a well-known celebrity, catchy song and easy-to-remember formula to increase the likelihood of the British public trying cardiopulmonary resuscitation (CPR) in the event of a cardiac arrest.

You've been Vinnied: How the BHF taught the UK to save lives

Principal author: Matt Buttrick, Grey LondonContributing authors: Matthew Gladstone and Lucy Jameson, Grey London

Introduction

No one goes to hospital to have a cardiac arrest; they have them at...

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