The bank brand is not dead yet

Paul Feldwick

Although the image of banks has been damaged in the current financial crisis, it is argued that bank brands are not necessarily dead.

The bank brand is not dead yet

Paul Feldwick

Q One thing the banking crisis has shown us all very clearly is the true fundamentals upon which banking is built: consumer confidence, security and trust in a financial institution are critical.

But hang on a minute – can we say that any banks really live these values and succeed in turning them into a branded offering? And if not, does that not argue that there is no such thing as a bank brand?

Marketing manager, financial services

AIt is now some time since I was asked this question,...

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