The bank brand is not dead yet

Paul Feldwick

Q One thing the banking crisis has shown us all very clearly is the true fundamentals upon which banking is built: consumer confidence, security and trust in a financial institution are critical.

But hang on a minute – can we say that any banks really live these values and succeed in turning them into a branded offering? And if not, does that not argue that there is no such thing as a bank brand?

Marketing manager, financial services

A It is now some time since I was asked this question, and more time will pass before this column is published. Meanwhile, the global financial crisis continues to unfold weekly in ways no-one can foretell. So my crystal ball about the long-term standing of bank brands cannot claim more accuracy than anyone else's.