DB Mobility Logistics AG: The Boss Is Coming

Ogilvy Germany

Entry Information

Category: Travel & Hospitality/Transportation
Country where program ran: Germany
Dates program started/ended: October 2010 – Novemeber 2010

Product Description:

Germany's first social e-commerce product: The first German rail ticket sold exclusively via Facebook.

Advertiser/Client Name: DB Mobility Logistics AG
Media Channels: Social Networking

Website: http://www.ourwork.de/DB_Chefticket_Integr_E

Strategy

Marketplace challenge:

The brief was as simple as it was challenging: become a bench mark in social e-commerce by promoting Deutsche Bahn's (German Rail) premium connections to young travellers – a target demographic that German Rail were keen to attract.