Mobile apps: Possibilities and pitfalls for location-based marketing
John A Quelch and Katherine Ejocz
It is misleading to think that online retail is the future. As more and more people go online, they still tend to seek out information, connections, and activities that are close to them, reading news related to their community or country, participate in social networks, and buy from local and domestic retailers.
Mobile apps: Possibilities and pitfalls for location-based marketing
John A Quelch and Katherine Ejocz
As excited as we can get ordering items from internet retailers, it is misleading to think that this virtual world of shopping is the future. John A Quelch and Katherine E Jocz argue that although location is more important than ever, many questions
