Google Responds to Display-Advertising Gridlock

Geoffrey Precourt
Warc

Susan Wojcicki draws on her family to articulate the changes in 21st Century media. She lays down the law to her daughter: "No television tonight." And her daughter moves to her computer to take in the programming. New law: "No computer tonight." And her daughter obediently logs off and moves to her mobile phone - where she continues to watch the same programming.

The good news, according to Google's vp/product management, is demonstrated not just by her daughter but by a global digital community.  "People are spending more time online." The better news: "There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted."


Google's vp/product management, Susan Wojcicki:
"We're in the process of massive change in the display industry - how it's
bought, how it's sold, and how it's targeted."

(photo: Doug Goodman)