Google Responds to Display-Advertising Gridlock

This article covers the address of Google's vp/product development, Susan Wojcicki, to the Interactive Advertising Bureau's Annual Leadership conference.

Google Responds to Display-Advertising Gridlock

Geoffrey PrecourtWarc

Susan Wojcicki draws on her family to articulate the changes in 21st Century media. She lays down the law to her daughter: "No television tonight." And her daughter moves to her computer to take in the programming. New law: "No computer tonight." And her daughter obediently logs off and moves to her mobile phone - where she continues to watch the same programming.

The good news, according to Google's vp/product management, is demonstrated not just by her daughter but by a global digital community.  "People are spending more time online." The better...

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