Switzerland Tourism – Mountain Cleaner

CAMPAIGN : MOUNTAIN CLEANER

Client Company Name: Switzerland Tourism

Brand Name: Switzerland Tourism

Category: Leisure & Entertainment

CAMPAIGN BACKGROUND & SUMMARY

Market Situation:

Tourism in general, so as Switzerland Tourism, are being faced with the economic recession and the cutback in travelling. In times like these, with smaller budgets at hand, its important to come up with innovative and entertaining ideas. This to generate attention for summer vacation in Switzerland. Goal was also to inexpensively reach a maximum number of people.

Challenge:

Reaching the main markets such as D, UK, NL, F, E, Russia and CH, and creating a strong launch buzz with high impact for the new Summer Vacation Campaign. And emphasize that in Switzerland we will do absolutely everything for our Visitors to make their holiday perfect, with rather modest means (the budgets of other countries and holiday destinations are 5 to 10 times higher then that of Switzerland Tourism).