Adstats: Entertainment advertising

Entertainment accounted for $47 billion of the $405 billion spent on global advertising across the first nine months of 2012. This makes it the second-largest individual advertising category after FMCG. Adspend for the category grew by 4.4% over the nine-month period, compared with the same period in 2011, outstripping the 3.3% growth rate recorded across all categories. Holidays, out-of-home entertainment and restaurants were the fastest-growing sub-categories, with each growing by over 7% year-on-year. Media used by entertainment advertisers remains relatively traditional with overall spend heavily oriented towards TV, which took up 57.4% of the total over the nine-month period, compared with 2.2% for internet.

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