WARC subscribers can read

Pepsi Refresh: a bottom-up marketing strategy for 2010

This article reports on the presentation of PepsiCo's Frank Cooper III, svp/chief consumer engagement officer, to the Interactive Advertising Bureau's Annual Leadership conference, in which he describes the company's marketing plans for 2010.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands