Measuring the business elites of India and China: powerhouse methodology meets powerhouse economies

Andrew Green
Ipsos Global Media, United Kingdom

Jenny Heak
Ipsos Global Media, Hong Kong

Simon Staplehurst
Ipsos Media, United Kingdom

BACKGROUND

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks their return to positions they enjoyed for centuries prior to the industrial revolution in the late 18th century.

In the middle of the eighteenth century, for example, these two nations accounted for more than half of the entire known world's output – and had enjoyed global economic leadership for many centuries.1