Reaching America's Minorities: Toyota Camry's pursuit of the Afro-American audience and opinions on what Latinas want

Geoffrey Precourt
WARC

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009.

Read his latest stories and analysis at
warc.com/precourt . 

For more on Toyota's Afro-American Camry campaign, see If Looks Could Kill - Toyota Camry, a silver-winning entry to the 2009 ARF David Ogilvy Awards.

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Toyota and Afro-Americans