Reaching America's Minorities: Toyota Camry's pursuit of the Afro-American audience and opinions on what Latinas want
Geoffrey Precourt is reporting from New York throughout Advertising Week 2009.
Read his latest stories and analysis at warc.com/precourt .
For more on Toyota's Afro-American Camry campaign, see If Looks Could Kill - Toyota Camry, a silver-winning entry to the 2009 ARF David Ogilvy Awards.
Toyota and Afro-Americans