Advertising and sales promotion expenditure

A pamphlet first published by JWT London in 1965, this article discusses the size and nature of advertising and sales promotion expenditure in the UK during the early 1960s.

Advertising and sales promotion expenditure

This booklet discusses the size and nature of advertising and sales promotion expenditure in 1965 and is based upon an article written for the Financial Times by Dr. John Treasure, Director of Marketing and Research, J. Walter Thompson Company Limited and Deputy Chairman, British Market Research Bureau Limited.

THE SIZE AND NATURE OF EXPENDITURE

The size of total expenditure on advertising is obviously a question of great interest to people in the advertising business. It is, apparently, also a question of considerable interest and concern to politicians, economists and other social commentators. This means that...

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