FRISKIES: Family movie chronicle - Movie production done by cats and dogs

This case study describes a campaign by Nestle, the food and beverage company, to promote its Friskies pet food brand in Poland, largely through social media.

FRISKIES: Family movie chronicle - Movie production done by cats and dogs

Miroslaw Smolewski

Campaign details

Brand owner: NestléAgency: LiquidBrand: FriskiesCountry: Poland

Executive summary

The aim of the campaign was to involve current and potential clients in long-term activities, to build awareness and prove that Friskies is a family brand suitable for all house pets. It was crucial to increase market share in the dog-food category and stabilize market share in the cat-food section.

The agency's strategy was to combine different activities across the internet as well as a stationary event in Miedzyzdroje....

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