Scrumpy Jack: Scrumpyshire

Scrumpy Jack is an established English cider brand, which had limited marketing support until 2009. The aim for this campaign was to strengthen Scrumpy Jack's position as a high quality, authentic, premium cider for existing cider drinkers.

Scrumpy Jack: Scrumpyshire

Agency name: Steam UK Client name: Jygsaw Brands Ltd Category: Integrated Communication

BACKGROUND

Cider has recently become the most dynamic and innovative category in the UK long alcoholic drinks sector.

Scrumpy Jack is an established English cider brand, which had limited marketing support until 2009. It appeals to the discerning cider drinker who enjoys a refreshing drink with superior flavour and taste, similar to a real ale drinker. This makes it inappropriate for the over-ice serve which has driven much of the recent category growth for brands such as Bulmers, Magners, Kopparberg...

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