NRMA Insurance: Car Creation

This case study describes how NRMA Insurance's innovative campaign in Australia highlighted the brand's car insurance product.

NRMA Insurance: Car Creation

Agency: Whybin\TBWA\Sydney

Advertiser: NRMA Insurance

Authors: Hristos Varouhas and Bridget Cleary

Total Campaign Expenditure:$2 – 5 million

Executive Summary

You trawl through your competitors' product disclosure statements...