With 27 million pieces of online content being shared daily, brands need a robust social media strategy to have any hope of achieving real business value and profitable online relationships with users.
Most companies find it difficult to gain a clear view of the bigger picture when it comes to social media strategy. Businesses tend to build a strategy around popular social platforms, rather than their own unique business objectives.
Like any marketing project, there are fundamental questions that need to be answered before engaging in any form of social media activity. How does social media investment relate to business value? Is an acquisition or retention model the best strategy for your business? How does your social media strategy align with your business and other marketing strategies? What are the real costs?