The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

The new technology in shopper marketing

Sarah Green GreyShopper EMEA

When more than four in five purchase decisions are made in-store, influencing at the 'first moment of truth' is critical, and technologies such as beacons, AR, IoT and Facial Recognition, when used creatively, can make the difference between consider

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