Warc Consumer Trends Snapshot: Meta-luxury for New Elites - The growing demand for high-end luxury

A Warc Industry Trends Snapshot of the meta-luxury market. The widespread and indiscriminate use of the term 'luxury' has rendered it almost meaningless, so the term meta-luxury has been coined to describe the top tier of true luxury goods.
Demand for these will surely rise as the number of centa-millionaires (those with over $100m in assets) is predicted to grow by a third between 2011 and 2016. This Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

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