Headspace: Reword

This campaign shows how youth mental health foundation, Headspace, created Reword, a real-time alert for online bullying, to tackle it before it happens.

Headspace: Reword

Monica Lewin

Campaign details

Brand: Headspace Brand owner: Headspace Lead agency: Leo Burnett Melbourne Contributing agencies: InsideOut, Studio Pancho, Starcom Country: Australia Industry: Public health Channels used:Email marketing, Magazines - business, trade, Magazines - consumer, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacy Up to 500k

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