BT Freestyle 700 Family
Consumer Product Category
TheAlloy
EXECUTIVE SUMMARY
The BT Freestyle 700 family is a range of 5 fixed line DECT telephone packages sold with / without an answering machine, and in bundles of 1 / 2 / 3 phones together. The range is targeted at elderly users or those who have physical impairments (A&D market), but is also widely used by people who wish to own an easy to use home telephone.
The submission seeks to demonstrate that it is possible and profitable to create truly inclusive products that answer the needs of the A&D market...