Comparing Chinese and Latin American brands: Insights from BrandZ

Low Lai Chow

Research firm Millward Brown recently unveiled two studies of enormous relevance to any marketer interested in understanding the global competitive landscape: one which identified the most valuable brands in Latin America, and another doing the same for China.

The most valuable brands in Latin America and China in 2013

Latin America

Argentina Brazil Chile Colombia Mexico Peru
Argentina Brazil Chile Colombia Mexico Peru
Brand Category Country Brand Value
(US$m)
Brand
Contribution
Index
Brand
Value Change
2012-2013
2012 2013
1. Corona Beer Mexico 5,114 6,620 4 29% ↑
2. Telcel Communication Provider Mexico 8,449 6,577 3 -22% ↓
3. Skol Beer Brazil 4,698 6,520 4 39% ↑
4. Petrobras Energy Brazil 10,560 5,762 1 -45% ↓
5. Falabella Retail Chile 5,263 5,611 4 7% ↑
6. Bradesco Financial Institution Brazil 6,690 5,492 2 -18% ↓
7. Eco Petrol Energy Colombia 4,240 5,137 1 21% ↑
8. Claro Communication Provider Mexico 4,336 4,454 1 3% ↑
9. Itau Financial Institution Brazil 6,606 4,006 2 -39% ↓
10. Acula Beer Brazil 3,903 5 N/A –