Dunkin' Donuts embraces social, local and mobile
Stephen WhitesideWarc
"Hell hath no fury like a consumer who drives to a Dunkin' Donuts and finds it is closed," Scott Hudler, vice president, global consumer engagement, at Dunkin' Brands, told delegates at the Corporate Social Media Summit, held in New York in mid-2013. "You don't want to be in that situation. If it closes at ten, and they show up at 10:01, you don't want to be the person working the store that day."
In a bid to avert such a scenario, the firm has ramped up its activity on mobile....