Mirror, Mirror On The Wall - Are We The Same For All?

Moving beyond patient literature  to disease management:
Qualitative segmentation of diabetics to empower physicians to address the persona behind the face

Sharmila Singh
TNS India
Debraj Dasgupta
Aventis Pharma Limited

Introduction

In India, diabetes is already reaching epidemic proportions with an estimated 19.4 million diabetics, which will grow to a projected 57.2 million individuals by the year 2025 when over 300 million individuals worldwide would be diabetic. Growing urbanization, a fast-paced lifestyle and rising stress levels are significant reasons for this escalation and is evidenced by increasing Type 2 prevalence in urban as compared to rural areas. The contemporary lifestyle and its growing hazards bring in the interplay of nature with nurture resulting in Diabetes Mellitus.