Apple's splendid iSolation from the rest of the tech world

This article looks at how Apple's iAd and iOS technologies have marked it apart from other players in the consumer technology market, enabling it to operate in "Splendid iSolation", attracting large numbers of brands and consumers alike to its platforms and devices.

Apple's splendid iSolation from the rest of the tech world

Norm Johnston

In a far off corner of the world called Silicon Valley there is a land that lives in a perpetual state of bliss. It's a place seemingly oblivious and unbothered by the constant warfare of its neighbours. Each harvest is more successful than the last one. Even the death of its founder and spiritual leader hasn't curtailed its good fortune. This land is called Apple, and it seems to live in Splendid Isolation from the rest of the world; a paradise island with a closed ecosystem that thrives...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands