Apple's splendid iSolation from the rest of the tech world

Norm Johnston

Apple isolation

In a far off corner of the world called Silicon Valley there is a land that lives in a perpetual state of bliss. It's a place seemingly oblivious and unbothered by the constant warfare of its neighbours. Each harvest is more successful than the last one. Even the death of its founder and spiritual leader hasn't curtailed its good fortune. This land is called Apple, and it seems to live in Splendid Isolation from the rest of the world; a paradise island with a closed ecosystem that thrives while its neighbours continue to poke each other in the eye.

In Apple's case we probably should call it Splendid iSolation. Against all odds Apple has become one of the world's wealthiest companies and most recognized and respected brands. Apple's business has gone from $20b in sales in 2005 to over $128b in 2011; many estimate it will hit over $200b in revenues by 2013. To put that in perspective, Apple's annual sales income is greater than the GDP of 160 countries around the world, including Poland and Belgium.