Wearable technology: How to build a strategy

This article examines UK consumers' attitudes towards wearable technology and how brands can respond.

Wearable technology: How to build a strategy

Steve Mellor and Neil RussellClicked Research Agency

Wearable devices have become the tech category's next big thing for consumers. Clicked Research has run research looking at the appeal to consumers of this new category, but found highly polarised reactions that will challenge marketers' efforts to attract them.

An opportunity

The wearable technology category is developing very quickly and it is difficult to keep up to date. In the U.S, wearables specialist Vandrico Solutions Inc. collects data from over 250 devices, of which 30 were new additions in the last quarter1and...

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