Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
Rama Yelkur, Chuck Tomkovick and Patty Traczyk University of Wisconsin - Eau Claire
The National Football League's annual Super Bowl game is a major television event infused with hype, game heroics, and elaborate halftime concerts. The Super Bowl has become so ingrained in the U.S. culture that nearly all the top 10 most-watched television programs in American broadcasting history are Super Bowl broadcasts (Tomkovick, Yelkur, and...