Visions of the digital future: Insights from dmexco 2013

This report looks at several shifts which are reshaping the digital marketing landscape. One is the advance of programmatic buying, which is likely to influence an increasing proportion of online advertising decisions in the future.

Visions of the digital future: Insights from dmexco 2013

John Davidson

Big ideas, innovation and communications strategies are all increasingly being driven by digital media, meaning brands have to focus on striking the right balance between human control and automated procedures, as well as matching technical capabilities with relevant, personalised messaging.

Many of the speakers at dmexco 2013, a conference held in Cologne in September 2013, discussed the visions, technologies and solutions that could lead to tangible business success in these areas.

Unlocking creativity

Tim Armstrong, chairman and chief executive of AOL, spoke about how data and automation could...

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