Laterooms.com: Personal recommendation programme

This case study describes a campaign by Laterooms.com, a discount hotel reservations websites, which used personalisation to increase the success of emails.

Laterooms.com: Personal recommendation programme

Creator

The team

Mark Brennan, Mark Dalby, Sheryl Gannaway, Nicola De Rienzo, Kerry Levere, Ian Berriman, Jessica Reading, Lynda Matthews, Sau-Moi Tam.

Other contributor:

Web Trends – Web data contribution.

How did the campaign make a difference?

The Personal Recommendation Programme turned around email channel performance for LateRooms.com, delivering a personalised recommendation service to 8.9 million LateRooms.com customers. Revenue increased by 66.2%, with open rates of 47%, click rates of 17% and action rates of 46%.

What details of the strategy make this a winning entry?

The Personal Recommendation Programme kickstarts pipeline...

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