Hasbro/Terra – Championship Online

Agency name: GRUPO TÁUMACO
Client name: HASBRO IBERIA/TERRA
Category: Digital Communication
Country: Spain

BACKGROUND

The board game market is characterised by higher sales from October to December and we can expect a seasonable peak of up to 75%.

One of the main threats to the sector is PlayStation and other computer games, who are “killing the radio stars”. In other words, the tradition of playing board games is disappearing.

Also, bootleg toys and board games that do not comply with the minimum safety and quality standards, has led to a decrease in sales of around 15% annually.

Furthermore, the online Leisure market is becoming more competitive every day. Many portals offers free leisure resources, online games ... but the contents are not always of a high quality.