ESOMAR Congress 2009: sustainability, market research vs management consultants and overall Congress themes

The future of sustainability and how market researchers and management consultants can work together are the main focus of this report from ESOMAR's annual Congress event in Montreux, Switzerland.

ESOMAR Congress 2009: sustainability, market research vs management consultants and overall Congress themes

James Aitchison

Adam Werbach's strategy for sustainability

Sustainability, believes Adam Werbach, CEO of Saatchi and Saatchi S, is an irresistible force that the corporate world cannot ignore.

"Companies will be a part of sustainability, or they'll be bowled over by it," the author of Strategy for Sustainability and CEO of the world's largest sustainability agency predicted in his late afternoon keynote address on Thursday.

It's a view borne out by the findings he presented of an eight-country study of consumer attitudes to sustainability conducted...

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