A Comparison Of Response Characteristics From Web And Telephone Surveys
A growing number of researchers regard the web as a speedy, cheap and effective alternative to traditional data collection methods. Not only can web surveys deliver large samples within a short period of time, but also they can do so without the costs of interviewers, training, postage, data entry, and a myriad of other associated expenses. Furthermore, industry experts argue that web-based surveys can offer higher quality data due to elimination of interviewer error and built-in checks that prohibit respondent errors (McCullough 1998; Dillman 2000).
What else does this article talk about?
- Quantitative data collection
- Response rates & quality
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