A Comparison Of Response Characteristics From Web And Telephone Surveys

Catherine A. Roster, Robert D. Rogers and Gerald Albaum
University of New Mexico
Darin Klein
Microsoft Corporation

Introduction

A growing number of researchers regard the web as a speedy, cheap and effective alternative to traditional data collection methods. Not only can web surveys deliver large samples within a short period of time, but also they can do so without the costs of interviewers, training, postage, data entry, and a myriad of other associated expenses. Furthermore, industry experts argue that web-based surveys can offer higher quality data due to elimination of interviewer error and built-in checks that prohibit respondent errors (McCullough 1998; Dillman 2000).