Mazda Australia: New Generation Mazda3 – Generating New Leads
Simon Richards
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: AustraliaDate program started/ended: October 2008 – April 2009
Product Description: The New Generation Mazda3 is Mazda's flagship model for 2009. It's a stylish, sexy small car with a dynamic personality and is fantastic value for money.
Advertiser/Client Name: Mazda AustraliaMedia Channels: DirectMailInsertWebsite: http://mazda.actionscript.com.au/v1/
STRATEGY
Marketplace Challenge:
Small cars are big news. Consumers are trading down from large cars and trading up from light vehicles (5.3 year cycle). As the current...