Thinking Human: Permission based mobile marketing can help lead the way

Increasing competitiveness, as experienced in the international economy, forced business organizations to place a larger emphasis on building valuable customer relationships.

Thinking Human: Permission based mobile marketing can help lead the way

Mihai Vlad

People are mobile, and mobile is part of who they are. Our growing identification with and dependence on mobile devices was first captured in Personal, Portable, Pedestrian (Ito, 2005), a milestone book written by Mizuko Ito, a renowned cultural anthropologist at Keio University in Japan, together with Daisuke Okabe and Misa Matsuda.

In this work Ito and her colleagues outlined the pivotal importance of the mobile phone. This conclusion is based on their observation that mobile is personal(we customize our mobile devices and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands