We hate your .com: Explaining all the reasons why people hate your digital marketing

Jonathan Richman
Possible Worldwide


  1. Introduction
  2. Why All the Hate?
  3. The Four Big Blunders
  4. Big Solutions for Big Problems
  5. Wrap Up
  6. The Presentation


Every day, all around the world, marketers and their agencies sit in rooms and devise their next big digital marketing program. Maybe it's a flashy new website or a Facebook page. Maybe it's a heavily produced video with computer generated images or maybe a fancy desktop widget to remind people about their product 24 hours a day, seven days a week. It might even be a new "app" for people to install on their smartphone in hopes that they play with it each and every day.