Telia Flex: Service that Sells
OgilvyOne
Entry Information
Category: Communications/UtilitiesCountry where program ran: DenmarkDate program started/ended: October 2009
Product Description: Telia Flex is a mobile subscription that consists of voice, sms and data packages of various sizes, which the customer may combine as he/she chooses. This means that the customer also determines the final price of his/her subscription.
Advertiser/Client Name: TeliaMedia ChannelsE-Mail and Instant Messaging
Strategy
Marketplace challenge:
There's a battle for mobile phone customers. The Danes often change their mobile phone suppliers. The price of the subscription is usually the...