DH Hep (C) – Hepititus C Asian campaign
Saad Saraf – Media Reach Advertising
CONTEXT
Hepatitis C is a blood-borne virus that can cause chronic infection and lead to serious liver damage. It is mainly spread by contact with the blood of someone who has the infection. Many people are unaware that they have hepatitis C, as symptoms often do not occur for many years.
Emerging evidence from UK blood donor screening suggests that people of South Asia origin, particularly those from countries with a high prevalence of HCV like Pakistan may be at an increased risk of infection.